Sometimes the reported clicks may differ somewhat between PriceMe's in-house clicks accounting and your own accounting.
Here are a few possible reasons for difference in clicks reporting:
- PriceMe records every click your site, but Google Analytics records sessions. The session duration is typically 30 minutes. Hence, a user that clicks through on two or more product links are only counted once by Google Analytics.
- Users dropping off when the landing page is loading (especially if it loads slowly at times).
- Different tracking and accounting systems are bound to produce different results.
Please let us know if you have observed any significant differences. Thanks!