Sometimes the reported clicks may differ somewhat between PriceMe's in-house clicks accounting and your own accounting.

Here are a few possible reasons for difference in clicks reporting:

1. PriceMe records every click your site, but Google Analytics records sessions. The session duration is typically 30 minutes. Hence, a user that clicks through on two or more product links are only counted once by Google Analytics.
2. Users dropping off when the landing page is loading (especially if it loads slowly at times).
3. Different tracking and accounting systems are bound to produce different results.

Please let us know if you have observed any significant differences. Thanks!